Chanel

Chanel

Among all the topics we have discussed in “Popular Culture”, I am interested in the file “Coco Chanel” the most. Therefore, in this paper, I would like to introduce the fashion band “Chanel” in detail on the aspects of its famous, elegant, up-to-date and fashionable products and its main spirits and influences on the fashion trend.

 Chanel Logo

The signature Chanel logotype is an interlocking double-C. The one C facing forwards while the other C facing backwards.

 Spirits of Chanel

Chanel's style is popularly associated with the image of the 1920s flapper. It refers to a "new breed" of self-confident young women that challenged the established concept of socially acceptable behavior. The flappers demonstrated their independence through new looks and attitude, such as short skirts and haircuts, using cosmetics, and being seen to smoke and drink cocktails. Compared to previous generations of women, the flappers also showed an increased level of activity. They pursue athletic sports, driving their own automobiles, and going out to nightclubs where they could listen to jazz music and do energetic dances such as the Charleston.

 Products of Chanel

I. Perfume

• Did you know that Chanel No5 was the world's most recognized scent? Or that it was Marilyn Monroe's favorite perfume? The perfume was Coco's very first scent, and it originated in 1921. Creator of perfume, Coco Chanel considered a series numbered samples from 1 to 5 and 20 to 24 when naming the perfume. She eventually choose the sample No 5. As Coco Chanel was being asked "which name you will give it?", she answered "I launch my collection on May 5, fifth month of the year, leave it to it number which it carries and this number 5 will carry chance to it".

• Chanel came out with her first signature fragrance, Chanel No. 5, in 1921. The perfume was the first to have a designer's name attached to it, and it has enjoyed tremendous success since its introduction. In this way, Chanel set the standard for successive designers to do the same.

II. Cosmetics

• All woman need to make-up. And all women like to make up to make themselves look more beautiful. Chanel’s make-ups are famous for its simple but elegant designs of its outfits and comfortable feeling while wearing these make-ups.

III. Skin care

• There is no ugly woman but lazy woman. All women need to take care of their skin to make themselves look younger than the looks of their actually ages.

IV. Jewelry

• Chanel jewelry is interantional famous brands. It had become legendary for a long time.

• “Costume jewelry is not made to give women an aura of wealth, but to make them beautiful.”                                        By Coco Chanel

V. Handbags

• Without a doubt, Chanel’s handbags are the most classical and elegant ones. Chanel bags represent a symbol of royalty, luxury, fashion and elegance.

VI. Watches

• Almost all women crave the luxury associated with designer watches, especially beautiful Chanel Watches. Chanel Watches. are designed to be marketed at royalty. Chanel Watch is fashionable in style, attractive and durable. Chanel watches are pioneer of fashion in the whole world. Women will be attractive as they are wearing Chanel watches.

VII. Ready-to-wear

 Clothes

• Coco Chanel always kept the clothing she designed simple, comfortable, and revealing. Unlike most designers in Europe, she kept the woman inside the clothes at the center of her creations. She took what were considered poor fabrics like jersey and upgraded them

• "I gave women a sense of freedom; I gave them back their bodies: bodies that were drenched in sweat, due to fashion's finery, lace, corsets, underclothes, padding." By Coco Chanel

 Influence on fashion trend

Coco Chanel revolutionized fashion by replacing the traditional silhouette with the comfort of simple suits and long, lean dresses. Coco’s simpler lines of women's couture led to the popular "flat-chested" look. Her clothing changed the way women dressed for outdoor leisure. Coco liberate women and create more comfort. Her dresses were cut to flatter the figure rather than to emphasize and distort the natural body shape.Contemporary Fashion even states, "She dressed the modern woman in clothes for a lifestyle."

She had numerous successes that changed the fashion industry. The House of Chanel became an icon of elegance. Coco Chanel's fashions became more and more well-known. The name "Chanel" became a symbol of elegance, wealth as well as the ultimate sign of French high class. Chanel still is popular because it mixes the trends of today with the class and simplicity it had when it first opened. Chanel "continues to re-inforce her concept of uncomplicated classics” and makes a great contribution to contemporary fashion.

 Chanel Headquarters, Place Vendme, Paris.